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Tailwarden
Tailwarden is a company focused on bringing transparency to the cloud world. The goal of this project was to create the branding for the company and their 2 products, Tailwarden and Komiser. The final result included an original font, logos and a visual identity for digital presence.
Context: Tailwarden
Year: 2023
Scope: Product Design, Web Design, Type Design, Content Writing
Tools: Adobe Illustrator, Figma
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A new font
The Infinitus font was designed in a modular approach, with inspiration taken from the infinity symbol (often associated with DevOps). I used my previously designed font for the DAT event as a basis and refined it into a more organic look.
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Logomark & Logo
Tailwarden is not only a company but a product and has child products, such as Komiser. Because of this, the logos were designed in a scalable way to allow for more growth in the future and the recognition of the main brand.
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Color palette
I tailored white and black hues to the primary color, amethyst, which fits well with the theme of giving the users power and demystifying cloud management.
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